Bharat Book Bureau

Veterinary antibacterials—antiseptics that only act against bacteria—comprise some of the most important pharmaceutical products on the animal health market. Yet despite a difficult regulatory environment—driven by concerns over the development of antibacterial resistance in consumers of livestock products—new products are still being launched. This has resulted in significant changes in the animal health products market. This study offers a detailed examination of the shape of the animal health products market globally over the next several years specific to antibacterials, analyzing both the livestock and companion animal markets.

Table of Contents :  

1 Report Overview
1.1 Objectives of Report
1.2 Scope of Report
1.3 Methodology
1.4 Executive Summary

2 Animal Health Products Antibacterial Markets
2.1 Overview of Animal Health Products Market
2.1.1 World Products Market
2.1.2 U.S. Animal Health Products Market
2.1.3 European Animal Health Products Markets
2.1.4 Asian Animal Health Products Markets
2.2 Key Sector Highlights
2.3 Biologics Products Category
2.4 Companion Animal Health Products

3 Common Animal Diseases
3.1 Swine Fevers (African, Classical — Hog Cholera)
3.2 Yellow Fever
3.3 Anthrax
3.4 Crimean-Congo Hemorrhagic Fever
3.5 Foot and Mouth Disease (FMD)
3.6 Bovine Anaplasmosis
3.7 Bovine Babesiosis
3.8 Bovine Brucellosis
3.9 Bovine Genital Campylobacteriosis
3.10 Bovine Tuberculosis
3.11 Bovine Cysticercosis
3.12 Bovine Spongiform Encephalopathy
3.13 Dermatophilosis
3.14 Enzootic Bovine Leukosis
3.15 Hemorrhagic Septicemia
3.16 Infectious Bovine Rhinotracheitis / Infectious Pustular Vulvovaginitis
3.17 Theileriosis
3.18 Trichomonosis
3.19 Vesicular Stomatitis
3.20 Swine Vesicular Disease  Picornaviridae Enterovirus
3.21 Rinderpest
3.22 Peste Des Petits Ruminants
3.23 Contagious Bovine Pleuropneumonia
3.24 Lumpy Skin Disease
3.25 Rift Valley Fever
3.26 Bluetongue  Reoviridae Orbivirus
3.27 Ovine Epididymitis (Brucella Ovis)
3.28 Caprine and Ovine Brucellosis (Excluding B. Ovis)
3.29 Caprine Arthritis/Encephalitis
3.30 Contagious Agalactia
3.31 Contagious Caprine Pleuropneumonia
3.32 Enzootic Abortion of Ewes (Ovine Chlamydiosis)
3.33 Avian Chlamydiosis
3.34 Pullorum Disease
3.35 Myxomatosis
3.36 Tularemia
3.37 Contagious Equine Metritis
3.38 Dourine
3.39 Epizootic Lymphangitis
3.40 Porcine Brucellosis
3.41 Commercially-Significant Bacterial Infections in Farm Animals

4 Anti-bacterials Markets
4.1 Overview
4.2 Antibiotics Market Size
4.3 Global Sales of Animal Health Antibiotics by Region
4.3.1 U.S. Sales of Animal Health Antibiotics
4.3.2 European Sales of Animal Health Antibiotics
4.3.3 Japanese Sales of Animal Health Antibiotics
4.4 Animal Health Antibiotics Market Drivers
4.5 Growth Promotion in Livestock

5 Regulatory Overview of the Veterinary Health Market
5.1 Regulatory Environment
5.2 General Overview
5.3 Product Marketing Authority
5.4 Regulation of Animal Health Products in the European Union
5.5 Regulation of Animal Health Products in the U.S.
5.5.1 USDA
5.5.2 FDA
5.5.3 EPA
5.6 Regulation of Animal Health Products in Japan
5.6.1 Japanese Regulatory Environment
5.6.2 Withdrawal Periods
5.6.3 Japanese Filing Procedures for New Animal Drug Applications
5.6.4 Use of Outdated Animal Studies
5.6.5 Brand-Specific Listing for Antimicrobial, Antibiotic and Other Feed Additives
5.7 Proposed Regulation of Animal Antibiotics
5.8 Antibiotic Acquired Resistance and Animal Usage

6 Business Trends in the Industry
6.1 European Animal Health Industry
6.2 Trends Driving Demand
6.3 Antibiotic Usage
6.4 Mergers and Acquisitions
6.5 Bioterrorism and Food-brne PathogensWHO Guidelines
6.6 Animal Health Additive Growth Trends

7 Company Profiles
7.1 Abbott Laboratories
7.2 Agricultural Research Service
7.3 Alpharma, Inc.
7.4 BASF Agricultural Products and Nutrition
7.5 Bayer Animal Health
7.6 Boehringer Ingelheim Corp.
7.7 Elanco Animal Health
7.8 Fort Dodge Animal Health (Wyeth)
7.9 Heska Animal Health
7.10 Intervet International
7.11 IVAX Corporation
7.12 Merial Animal Health
7.13 Novartis Animal Health
7.14 Pfizer Animal Health
7.15 Roche Animal Nutrition and Health
7.16 Sanofi-Aventis
7.17 Schering-Plough Animal Health
7.18 Virbac S.A.
7.19 Wyeth (Fort Dodge Animal Health)

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Bharatbook.com added a new report which forecasts growth in advertising from digital media for the next ten years.
The incumbent telcos have largely failed to use triple or quadruple play effectively as a mechanism to propel themselves into the new market of digital media. From a marketing perspective this was not exactly a forgone conclusion, but perhaps from a vertically-integrated business position (especially with hindsight) it was.  Nevertheless the incumbents at least had a chance to show that they could jump the S-curve from the old telecoms market into a new digital media market. Telcos are great engineers but they are weak in marketing and media creativity. This is simply because the underlying vertically-integrated business models upon which their organisations are built do not stimulate innovation. Such organisations have to aim their products and services at mass market averages; they are not specialists in any of them. This leads to mediocre products. In the hyper-innovative and competitive Internet environment these mediocre offerings don’t stand a chance. Rather than utilising its unique mix of telco commodity (audio, video, data) around the emerging Internet business models, and using them to build new products, the telcos simply bundled the lot together, offering them at a marginal discount, and hoped for the best. With telco commodity prices dropping by the hour, there was no real incentive for users to take that discount as prices would drop anyway. Individual products could be obtained more cheaply by shopping around and building one’s own triple play model. There was also a reluctance to sign long-term triple play contracts – not a very attractive proposition in this volatile environment. What the telcos failed to do was create truly integrated products and to sell applications based on them, rather than simply bundling together the various building blocks. In the end, triple play was just another attempt to keep their vertically-integrated telco models running, rather than being a serious effort to build something better for their customers. Of all the triple play markets, Hong Kong might arguably have been the most successful. But there, also, the telco business culture has failed to match the one needed for the digital media. This realisation has assisted the incumbent telco PCCW to make the decision to try and interest others in their triple play business, in the hope that this will attract companies with a better view on what business models are required to operate within the digital economy. Private equity companies are eager to step into this particular breach and restructure businesses to make it more attractive for those companies to participate in the process. Bharatbook.com included a new report “Global Digital Media - Advertising and Marketing” which offers a wealth of information and analyses on the worldwide advertising and marketing sector in relation to Digital Media developments. It includes information and statistics on the worldwide advertising industry with a focus on online advertising developments. The report provides an overview of the key Internet Media players and their activities and a case study on the industry leader, Google. It includes an overview of marketing strategies such as permission and location based marketing. Information at a regional level is also provided for the Americas, Europe, Middle East, Africa and Asia Pacific. About Bharatbook.com:Bharat Book Bureau facilitates companies to take the lead of their industry with best practice business strategies and intelligence, through a unique combination of published reports, databases, country reports, company profiles and customized research services. Bharat Book Bureau provides strategic information tools to the executives, business analysts, and knowledge managers that will help them to probe into and support critical, timely business decisions and strategies.
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Location Based Advertising is already here and starting to happen. The ability to target consumers based on their locale will have a significant effect on the way that companies advertise, not just in the mobile medium, but it will also impact on their entire advertising strategies and channels. Do you know what impact it will have on the marketing mix of your company? How can you make the most from Mobile Local Search?

The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as mapping and navigation tools, and this coupled with the spread of mobile advertising, Internet and search applications has created an exciting revenue opportunity. How quickly will take-up of these services grow? Can you afford to get left behind? This market will expand and taking first-mover position will be vital to securing your place in it.

The latest report, Location Based Advertising 2007-2012: maximising the revenue potential of location discovery, is amongst the first to provide you with the insight to this growing market area. It examines the opportunities offered by location-based advertising (LBA), and how advertisers, operators and manufacturers can all get involved to provide profitable LBA services.

Location Based Advertising will offer sponsors the chance to get customers to the door, with easy directions and mapping. It will offer subscribers the ability to arrive in an unknown town or city, and be able to look up where their favourite, trusted brand of coffee shop, or restaurant, petrol station or cinema is located, in direct relation to where they are at the time. Getting lost never offered such promotional opportunities before!! By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.

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http://www.bharatbook.com/detail.asp?id=52064
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Much of the Internet has embraced advertising supported services, and while Google has been wildly successful with the strategy, most telecommunication service providers are holding back. Advertising Enablement reviews the many telecommunications domains where service providers can incorporate advertising, including video on demand, mobile content and applications, as well as digital signage in retail stores, indoor venues, and other public venues. 
 
This study will explore the unique challenges of advertising selection, insertion, presentation, advertising interactivity, and managing the results data. This report will examine the entire advertising enablement ecosystem from the vantage of a telecommunication service provider. Leading vendor product profiles, along with examples from prominent service providers, will illustrate various approaches and identify best practices. Market forecasts for each domain and each advertising enablement technology component will be provided.  

For more information, kindly visit :
http://www.bharatbook.com/detail.asp?id=71437
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