Bharat Book Bureau

For a number of years the European and Asian cellular phone industries have regarded themselves advanced from the US market, however, times are changing. With the launch of 3G services now starting to take place by network operators around the world, the US cellular industry is proving that it’s fast catching up.

The competitive situation in the US market and a slowness to license new spectrum has forced the biggest mobile operators to speed up the deployments of high-speed data services within their existing bands initially allocated for the PCS systems. With some of the key operators already launching 3G services in key markets, the US cellular industry is proving that, yet again, it’s not taking its future lightly.

Do you know what the 3G and wireless data strategy and plans of the key players are in the US market?
How will this affect your company’s future?
How can you make the most of the potential opportunities that will arise?

A new report published by it’s, “US 3G and wireless data services: market analysis and forecasts 2005-2010″, provides American, European and Asian companies with a thorough overall picture of what is happening in with US wireless data market. The report discusses network infrastructure deployment, and provides an in-depth focus on the country’s biggest mobile operators and their expected 3G strategies. Special attention is paid to the 3G standards types, revenue models, mobile data services, and thorough analysis of future developments in the US mobile telecoms market is provided along with total cellular subscriber and technology growth forecasts through to 2010.

With data expected to account for nearly 30 percent of total service revenues in the future, as an American company, are you making the most of the new trends of usage of data services on cell phones? Can your products further maximise their potential in the US cellular data marketplace?

For European and Asian companies, are you looking to get into the US cellular data market? The report provides key insight into this highly lucrative marketplace and offers an understanding of what services are currently being adopted.

For more information, kindly visit :
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The content consumption paradigm of mobile phones is shifting away from pure voice applications to personalised non-voice applications. Personalised ringtones and logos have experienced widespread popularity: web-sites such as Yourmobile.com have sold in excess of 75 million ringtones and 10 million logos in over 85 countries. Phone covers have become a mark of Nokia’s successful brand.
One survey revealed that 21 per cent of industry experts believe that personalisation will be responsible for reducing customer churn.

While voice ARPU has been steadily decreasing at a pace of around $5 a year, contribution from mobile data applications is being felt by an increasing number of operators around the world. With the recent and forthcoming launches of content such as personalised location and transaction-based applications, one should see ARPU levels pass the $50 mark by the end of 2003 in many countries that have deployed these facilities.

This report looks at the impact and potential of a range of mobile phone personalisation facilities including:

Ringtones
Logos
Celebrity Voice-mail Messages
Handsets
Handset facias
Personalised Location Based Services (e.g. targeted navigational and advertising services)
It shows that mobile phone personalisation applications are evolving quickly and can make significant contributions to revenue for both mobile phone operators and content providers. If you want to know exactly how the various forms of mobile phone personalisation can be exploited and what pitfalls need to be avoided - then you need to read this report immediately.
This report answers the following questions:

Which target segments are responsive to personalisation?
What various forms of electronic personalisation are available?
Which vendors have responded to the need of electronic personalisation?
What are the new developments in electronic personalisation?
How is the market for electronic personalisation developing?
How is the market for handset personalisation developing?
What role does branding have in handset personalisation?
What personalisation features can location-based services offer?
What are the problematic issues surrounding location based services?
What are the new developments in personalisation?
This report is ideal for:
Handset manufacturers
Operators
Application Developers
Software Developers
Vendors
Mobile entertainment developers
Portals
Network Manufacturers
Marketing Companies

For more information, kindly visit :
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Broadband over Power Lines, also known as the “third wire” for deliveringbroadband communications to users, has been gaining traction on a globalbasis. Since, more than 100 trials in 40 different countries worldwide haveconfirmed the viability of BPL technology, and It sees thetechnology building momentum. Find out what market impact BPL will have bybuying this latest It report, “Broadband over Power line:Challenging existing broadband dynamics”.

One of the advantages offered by BPL is that the technology will helpstimulate new competitive market dynamics by introducing a new means ofbroadband access that does not require the building of an entirely newinfrastructure.

Questions answered in this report include:

What is the opportunity for BPL and where do the key markets lie?
What business models exist for BPL service providers?
What lessons can be learned from global BPL trials and deployments?
What threat does BPL pose to traditional fixed-line broadband networks?
What kinds of services and applications does BPL enable?
How does BPL compare with rival technologies in terms of price, cost and performance?

BPL has been hampered by concerns over interference and the lack ofstandards necessary to drive it forward. But recent developments point tothese problems being resolved. It believes the questions ofBPL-caused RF interference have recently begun to be answeredsatisfactorily. Further, movements by various global standards bodiespromises to boost the market.

This report will also tell you:

How is BPL standardisation progressing
What the regulatory environment is regarding BPL around the world
What the evolution towards next-generation BPL promise to deliver
The main market players and their strategies
What are the market drivers and barriers
Where the most activity is to be seen

The ubiquity of electric power lines as the means of providing access to theInternet is of particular benefit in rural areas, where the biggest promiselies for BPL. But It warns that unless governments are willing tosubsidise the substantial infrastructure costs required to enable a BPLsystem, the technology of providing broadband access over power lines maynot be economically viable in these areas.

In urban areas, BPL’s timing is critical, because it must compete in a verycompetitive marketplace, one in which legacy players have not onlyestablished a firm foothold, but are beginning to offer triple-playservices, giving them differentiation and a competitive advantage. For BPLto succeed, it needs either a significant difference in service or pricebetween BPL and existing broadband methods.

This latest 70+ page report from It examines BPL both as astand-alone technology and as a competitive entry into the broadbandmarketplace. Interference is comprehensively detailed and analysed in thisreport, as are other issues surrounding BPL.

For more information, kindly visit :
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The requirements of mobile handset memory must change dramatically through 2005-2010. We are already witnessing a battle between NAND flash vs NOR flash technology and It believe that this battle is only the tip of the iceberg.

It’s brand new report examines how improved memory capabilities are essential for the increased number of advanced applications and mobile handset developments. These changes will affect manufacturers of memory products, handset designers, mobile operators and device end-users. Are you prepared for these changes? It is essential you read this report today.

The changes in the mobile handset memory market present both an opportunity and a threat to you. This latest It report identifies the crucial issues generated by these changes and how you can best to adapt to them.

By reading this report, you will learn how the basic architecture of embedded memory is shifting away from traditional designs. The report analysis how and why different technologies are being used in embedded memory, and how you can benefit from this understanding. In addition, this report provides memory revenue and shipment forecasts by technology, format and device type.

For more information, kindly visit :
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The SatCom market is expanding into new services that addresses communication needs of the terrestrial, aviation and maritime sectors. These emerging areas offer enormous tie-in opportunities between GSM and satellite, with the potential to become significant revenue generators. Are you and your company taking full advantage of these tie-ins? Find out how to, by buying It’s latest report - today.

The segments of the SatCom market covered in this study refer to innovative services and products being developed that will complement those currently delivered by legacy satellite systems. This report takes a in-depth look at the most promising new segments and how they will benefit you:
Container tracking and security via GSM devices over satellite;
Vehicle tracking and security over satellite;
The use of personal communication devices onboard aircraft, cruise ships and ferries;
Crews calling using GSM phones via satellite;
Wireless connectivity in remote locations through GSM via satellite; and
Satellite radio.
Security concerns over terrorist actions are driving the development of tracking services in the automotive market. It expects a sharp rise in the number of vehicles being tracked and forecasts service revenues for the terrestrial tracking market to be worth over $50 billion by 2010 - ensure your part of it today.

Similarly, security at sea is also going to play a crucial role in the growth of container tracking services, which will see mass deployment of GSM-based terminals able to track and monitor in real-time cargo for a wide range of parameters.

On land, growing demand for telecom services in remote and rural regions of the world is creating opportunities for companies to develop and deploy satellite-based services. This market will expand rapidly as mobile operators gain access to hardware that make it possible to return a profit in their investments.

Satellite radio services that offer a wide range of adverts free programming are on the rise in the US. Services are also available in some parts of Africa and Asia, and launches are planned for Canada and Mexico. Demand for satellite-based services will lead to their introduction in other parts of the world, with a sharp rise in subscribers and revenues.

Among others, the report presents the following forecasts until 2010:
Installed base of containers fitted with wireless tracking devices
Container tracking hardware revenue growth
Containers tracking revenue growth
Regional vehicle growth pattern by type
World and regional satellite vehicle tracking market by installed base, and hardware and service revenues
Deployment of GSM satellite-based systems
Locations served by satellite-based technology
Satellite handheld terminals installed base
World satellite radio subscribers and revenues.

This unique 170+ page report provides in-depth analysis of the significance and impact that satellite communications will have on air, sea and land services. Drivers and barriers that exist in these markets are analysed, as are the various solutions by the leading vendors operating in these segments. Advice and recommendations on cost and pricing levels are discussed for different segments of the market. Order this report today to ensure you and your company benefit from the development and increased integration of SatCom services.

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The worldwide success of ringtones has sparked a widely held belief that downloading music to mobile handsets will become an even greater revenue generator. Mobile operators, record companies and handset manufacturers are aggressively pursuin this market. But will downloading music files be greeted with the same consumer enthusiasm and willingness to pay? Find out by purchasing It’s latest strategic report.

Audio downloading and streaming are both in early stages of development in the mobile space. It believes that while streaming music has limited potential, particularly over GPRS networks, the ability to download full audio tracks over 3G represents a significantly more viable long-term revenue opportunity. But just how large can that revenue be? And how can you and your company generate these revenues.

This 130+ page It report examines the market for downloading music on mobile phones, and assesses the opportunities and hurdles facing it. The impact mobile downloads will have on both the mobile and music industries is also analysed. Plus dedicated recommendations are delivered to you, throughout the report.

It believes that mobile music download services, if positioned correctly, offer substantial scope to both the music and mobile industries. For mobile music downloads to succeed, however, a number of critical issues need to be resolved and hurdles overcome, including DRM and business models.

Music phones will have to compete against dedicated MP3 players that offer superior a experience and performance. Furthermore, these portable MP3 players in conjunction with iTunes and other online music services are shaping the mobile music space by limiting operator’s pricing options for mobile music downloads.

How can mobile companies compete with MP3 players?
What storage requirements will the market demand
Establishing successful business models will be difficult and this report takes an in-depth look at online and cellular cost dynamics. Pricing full track downloads via the cellular channel in a way that is both profitable and attractive to the end-user is a major challenge. It’s brand new report makes that challenge easier.

With over 25+ tables and over 40+ charts, this report provides you with the leading analysis of your market today and for the rest of the decade.

For more information, kindly visit :
http://www.bharatbook.com/detail.asp?id=44673
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How you can capitalise from the business dollar in wireless? The enterprise market remains one of huge untapped revenue potentials for mobile operators as they struggle with saturated penetration rates and disappointing consumer uptake of mobile data services. Enterprises of varying size and location are embracing wireless services in multiple ways and spending is increasing for enterprise wireless hardware, software and services - this spend is estimated to exceed $50bn by the end of 2005 and grow exponentially by 2010. You need to be aware of what is happening in this space and the potential of this market by buying this latest report.

As wireless service providers look beyond consumer and voice services towards more lucrative enterprise and extended data services, however, there are infrastructure, application, security, and operational issues that must also be addressed. In addition, standards are still emerging, continuous mobile connectivity remains a mystery, and enterprises require greater capability, reliability and availability to truly embrace mobility.

Table of Contents :

Chapter 1 Introduction
1.1 Enterprises are Increasingly Cutting the Strings
1.2 Background
1.3 Methodology
1.4 Aims and Focus of this report

Chapter 2 What Enterprises Want
2.1 Which features do enterprises view as critical?
Figure 2.1: Maturity of Wireless Business Services
2.2 Enterprise concerns with wireless deployments
Table 2.1: Survey results - Enterprise attitudes to wireless features
2.3 Enterprise wireless service features
2.3.1 Security
Chart 2.1: How do you view security in a wireless solution?
2.3.2 Reliability/extended coverage
Chart 2.2: How do you view wireless reliability/extended coverage?
2.3.3 Wireline substitution
Chart 2.3: What are your views on wireline substitution?
2.4 It’s All About the Applications
2.4.1 Enabling mobile usage of core business applications
Table 2.2: Broadband Wireless Network Deployments
2.5 What value-added services should carriers deploy?
2.5.1 US carrier positioning

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Software Defined Radio (SDR) will revolutionise the wireless telecoms industry. Your current value chain will become redundant and a value web will become necessary. Signal processing functions will become incorporated into software, and SDR devices will emulate virtually any transmission format; it will change operating frequency range to suit the needs of the application and/or network in use. SDR will change the way your handsets or your network operate. You need to take note. Are you fully aware of the potential impact that this will have on your industry?

SDR acts as an opportunity and a threat to all elements of your value chain, however with the opportunity to offer improved ‘time-to-market’, the benefits become clear immediately. “SDR: Disrupting your value chain and business model”, the brand new report from It will help you identify the risks and benefits associated with implementing SDR.

This report answers key questions, such as:
What are the drivers behind SDR and how they will effect you?
How is SDR likely to evolve?
How widespread will basestation and handset-based SDR solutions become?
What benefits does SDR offer?
By ordering this report you will learn how SDR can help your industry evolve from a collection of fragmented, disassociated networks into a single, integrated wireless network.

This report analyses :

the expected SDR timeline
the main players involved with SDR and their products and strategies
the impact SDR will have on the telecoms landscape
the implications for operators, vendors and other companies in the value chain in the face of SDR introduction
the main challenges SDR must resolve before it becomes a mainstream technology.

By reading this highly analytical report you will learn how the technology is set to transfer from the military into the commercial domain. Understand what lessons can be learned from military developments and deployments of SDR. You will also discover how involved vendors will leverage their existing knowledge into the civilian domain.

Commercial SDR deployment has already begun to increase, NOW. This report will provide you with the insight as to how SDR solutions are currently being installed in base stations, and how, on the handset side, the use of SDR is also set to grow rapidly.

This report takes an in-depth look at the issues and implications of implementing SDR in mobile terminals.

For more information, kindly visit :
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The unquestionable success of Google proves that the internet search business model has evolved hugely since the early days. Given this development and the recent news that websites can now to be given a ‘.mobi’ suffix, the importance of mobile search capability is now at a pivotal juncture to its success. How will this affect your business?

With subscribers taking an increased interest in using mobile internet and search services, be it through operator portals or outside of the walled garden, the significance of mobile search is taking renewed impetus. Major search brands such as Google, Yahoo and MSN have now realised success and are fast developing solutions to transfer their well established names across to the mobile internet. But which business model will offer the most success?

“Mobile Search: Market Trends and Business Opportunities 2005-2010″, the new It report into the area, analyses the current status of this emerging market and identifies the strategies and movements of the key players. By reading this report you will discover the benefits that mobile search will bring to each player in the wireless value chain. You will also understand what the main mobile search usage models currently are and how this is expected to change by 2010.

To discover the answers to the following key questions you need to read this report:
Is ‘mobile search’ a wireless extension of fixed Internet search or should it be viewed differently?
How do users utiliz mobile search?
What are mobile users most likely to search for on their wireless devices?
Will mobile search specialists win over the fixed Internet search companies looking for brand extension?

Find out what impact this market area will have on portal strategies and mobile data usage. This report offers you an analysis of the opportunities and threats that your company needs to address in order to profit from mobile search.

This 60+ page report will give you an understanding of the challenges faced in making mobile search a reality. By purchasing this report you will learn about:
The current mobile search marketplace, its size and the main players;
The role of mobile search in the convergence of the fixed and mobile internet;
How this market sector will evolve.

With future forecasts of the market, through to 2010, including the potential for mobile search as an advertising channel, this report makes for vital reading. 

For more information, kindly visit :
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IMS is currently in trials with over 200 fixed and mobile operators around the world. Are you one of them? If you’re not, then this is a technology solution that you need to know about. If you are testing IMS, then you need to understand what strategies to adopt to implement and profit from this technology now.

IP Multimedia Subsystem (IMS) is an open and standardised architecture for mobile and fixed services. It is used by operators to offer network-controlled multimedia services by combining voice and data in a single packet switched network. It believes that IMS is one of the key drivers of convergence. IMS is gaining increased momentum and will have a fundamental impact on you. Virtually all major vendors have IMS strategies in place - competition in this area is rife. Ensure you are successful tomorrow by ordering It’s latest report, “The IMS Report 2005-2010: The critical technology in the Convergence landscape”, today.

Operators in Western Europe are embracing IMS, with the first roll-out of IMS-based services occurring in 2005-2006. The technology holds huge potential to increase operator ARPU and reduce churn - will you and your organisation be successful proponents of IMS - order and read It’s unique insight into market developments.

Table of Contents :

Executive Summary
E.1 An open and standardised architecture for next-generation services
E.2 IMS offers a variety of opportunities
E.3 Challenges and issues to be resolved
E.4 Development of IMS handsets
E.5 Conclusions

Chapter 1. Introduction
1.1 What is IMS?
1.1.1 IMS Defined
1.1.2 Goals of IMS
1.1.3 A Common Core for Wireline and Wireless Networks
1.1.4 Complexity of IMS
1.2 Telecoms Landscape
1.2.1 Changing Business Model
1.2.2 Changing Core Architecture of Telecommunications Networks
1.2.2.1 A move from Circuit Based Switching to Packet Based Switching
1.2.2.2 Success of Internet
1.2.2.3 GSM Evolution to all-IP
1.3 Aim of the Report
1.3.1 Highlight the Convergence Phenomena
1.3.2 Provide a Holistic View of IMS
1.3.3 Analyse the Key Players in the IMS Value Chain
1.3.4 Other Issues
1.3.5 Technological Perspective
1.4 Structure of the Report

Chapter 2. Technical Focus
2.1 Understanding IMS: How it works
Figure 1 IMS Architecture
2.1.1 3GPP’s IMS Initiative
2.1.2 IMS Architecture
Figure 2 Traditional GSM Networks (Stovepipe Approach)
Figure 3 Horizontal Layered Architecture in IMS
2.1.2.1 Core Elements of IMS network
Figure 4 Elements of an IMS Network
2.1.2.2 Enhanced Service Delivery With IMS
2.1.2.3 Flexibility in IMS
2.1.2.3.1 Gateway or the Transport & Endpoint Layer
2.1.2.3.2 The Session Control Layer
2.1.2.3.3 The Application Server Layer
2.1.2.4 Advantages of IMS
2.1.3 Two Key Aspects of IMS Technology
2.1.3.1 Session Initiated Protocol (SIP)
Figure 5 SIP Components
2.1.3.1.1 SIP’s Routing Decisions
2.1.3.1.2 Problems posed by SIP
2.1.3.1.2.1 QoS
2.1.3.1.2.2 Fraud/Privacy
2.1.3.2 Fixed to Mobile Convergence (FMC)
2.1.3.2.1 Convergence Trends in the Telecoms Market
2.1.3.2.2 What is FMC?
2.1.3.2.3 What FMC will offer?
Figure 6 Convergence of Fixed and Mobile Networks
2.1.3.2.4 VOIP and its Demands
2.1.3.2.5 Market Demands for FMC
2.1.3.2.6 Applying 3GPP IMS To Fixed Line Networks
2.1.3.2.7 Industry movement towards wireless standards
2.1.3.2.8 Role being Played by MNVO’s
2.1.4 Other Core Technology Components found in IMS Networks
2.1.4.1 IP-based Softswitch
2.1.4.2 Media Gateways
2.1.4.2.1 Benefits of Softswitch Technology
2.1.4.2.2 Advances in SoftSwitch Technologies
2.1.4.3 Home Subscriber Services

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